What is social media marketing?

Social Media Marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.

These social media platforms allow businesses to interact with consumers in the:

• build a brand
• increase sales
• drive traffic to a website; and
• create a following to encourage sharing and discussion of your material

Creating relevant content that users share with their networks helps increase brand exposure. And when used as a recruiting tool, it expands your reach to your fans, potential clients, and even potential employees.

Social media advertising and marketing additionally permit groups to get consumer comments whilst making the agency appear greater personable. Social media permits groups to create relationships with their audience. It offers to stop customers a platform to invite questions, voice lawsuits, and typically be heard. It additionally offers manufacturers the possibility to respond, adapt and modify enterprise approaches or products.

Some famous social media apps consist of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and. Each platform has factors that make it appealing to use. And while an agency makes use of numerous mixtures to supply a multichannel message, purchasers can see the messages on their favored channel.

5 pillars of social media marketing:

• Social Strategy
• Planning and publishing
• Listening and engagement
• Analytics and Reporting
• Advertising

Advantages and disadvantages of social media marketing:

Advantages of Social Media  Marketing-

• Reach a wider audience. It has over 3.6 billion users across all social media channels. A single post can exponentially increase your brand's exposure.

• Improved customer satisfaction. Businesses not only market to customers through social media, but they also interact with them. This helps improve customer service and build one-to-one relationships.

• Cost-effective tool. Done right, it can reduce the cost of managing a social media program. Once the knowledge, team, and program strategy are in place, marketing teams find it easy to use with little overhead. 

Disadvantages of Social Media  Marketing-

• Time-consuming process. You can spend a lot of time making sure your social media campaigns are effective. Marketing teams also need to keep their calendars filled with new content and responsive to requests. This can make it difficult for smaller marketing teams to realize their SMM's full potential. 

• Need qualified resources. It takes the right people or team to run a social media marketing program. Social media marketing programs are useless for beginners. Instead, skilled and experienced social media marketing is key.

• Have to wait to see ROI. SMM is a long-term investment. Social media platforms generate high ROI, but the results are not immediate. The success of an SMM program depends on multiple pieces of content over time, not one piece of content.

Thank you.